we’re deeply rooted in the food world.
Based in Belfast and working globally, Sugar Snap serves up sharp strategy, standout campaigns, and scroll-stopping content for food and drink brands of all shapes and sizes.
Whether it’s a full-scale launch or a quick burst of fresh design, we’re built to deliver flavour-packed results.
work with us
Based in Belfast and working globally, Sugar Snap serves up sharp strategy, standout campaigns, and scroll-stopping content for food and drink brands of all shapes and sizes.
Whether it’s a full-scale launch or a quick burst of fresh design, we’re built to deliver flavour-packed results.
work with us
what we do
Social Media
Social is our bread and butter. We create content that gets the thumbs double tapping, conversations sparked, and online communities built.
Our social content has won a stack of awards, for both us and our clients. From managing social channels for independent restaurants to producing the cooking content for a major supermarket for years – in a noisy feed, we make sure you’re the one they remember.
Whether you want content or full social management, we can cook up something dreamy.
Popping Print
Print’s not dead – it’s deliciously tangible. From standout menus to branded collateral, we design print that brings your brand into the real world and onto the table. Every detail matters: paper stock, finishes, typography. We make sure every piece reflects your brand and helps drive results.
We’ve helped venues support upselling with targeted print with ordering psychology at its core, and create shareable moments with signage, coasters, and table talkers.
When it comes to print, we don’t just design – we deliver.
Online Ordering
Online ordering is no longer a nice-to-have — it’s a must. We work alongside popular till systems to build ordering platforms that are fast, intuitive, and on-brand.
With systems that integrate with your till, our solutions streamline service and maximise sales.
We’ve helped venues:
- Increase direct order volumes by up to 60%
- Drive repeat business with loyalty tools and marketing automation
Check out the online ordering for ortopizza.com and tankandskinnys.ie to see what it’s all about.
Marvellous Merch
Merch is more than a logo slapped on a tee. We design products people want to wear, use, and show off.
From apparel to limited-edition items (like enamel pin badges, tea towels and caps), we design with intention and quality at the core, turning your brand into something your audience is proud to rep.
We’ve established strong working relationships with manufacturers for all kinds of products, helping to keep costs to a minimum.
We don’t just print logos – we sell a story.
Legendary Launches
The best way to make a splash? Launch events and campaigns that create a buzz.
From grand openings to new product drops, we create moments that make people stop, notice, and engage – online and on the ground.
We’ve helped brands:
- Build hype with high-impact digital campaigns
- Create immersive, in-person activations
- Get queues around the block on opening week
We don’t just show up – we help your brand take off!
Campaign Construction
Big ideas. Bigger impact. We craft campaigns that don’t just follow the crowd – they lead it.
Whether we’re tapping into your brand’s DNA or doing something totally unexpected, our work is designed to resonate, excite, and drive results. We:
- Start with strategy to guide every creative move
- Align with cultural and consumer trends
- Design bold, unexpected moments that audiences remember
We know you aren’t here to blend in – it’s time to break through!
Simple Sites
For much of the food and hospitality world, a custom built website could be overkill. They are incredible, but they’re expensive and tricky to edit quickly. We aren’t a web design agency, but we can put together a beautiful site using drag-and-drop web builders for a fraction of the price and with full edit ability for you and your team.
We’ve helped venues:
- Tell their brand story online
- Save time and money compared to from-scratch built sites
Check out the sites we’ve put together for simplyfruit.com, eatseed.co.uk and coppi.co.uk.
Beautiful Brands
Great brands start with great design. We build identities that feel good, look sharp, and work everywhere.
From tone of voice to visual systems, we ensure every touchpoint is considered and cohesive. We:
- Use insights and trends to shape standout brands
- Build full brand strategies – voice, visuals, the works
- Design systems that scale across digital, print, and packaging
When your brand feels right, everything clicks.
Menu Screens
Menu screens are everywhere — but most venues focus on the hardware and forget what really counts: what’s on the screen.
We design and animate menu screens that don’t just look slick — they work hard. We also offer remote content management, so your screens can stay fresh and effective without the faff.
We’ve helped venues:
- Increase featured item sales and improve queue flow with smart layout
- Boost spend with on-screen prompts
Whether you’ve one or a hundred screens, we make menus that don’t just display — they deliver.
trusted by
Lucy - Account Manager
Lucy says she’s the ‘personality hire’, but don’t be fooled! She’s a marketing strategist with a proven track record of viral campaigns, full dining rooms, and sold-out launches. She thinks in cartoons and can quote Ratatouille line-for-line. And somehow, that explains everything.
likes Remy Rat
dislikes queuing
likes pineapple on pizza
dislikes people walking close together
likes Remy Rat
dislikes queuing
likes pineapple on pizza
dislikes people walking close together
John - Content Lead
With years of food content experience and a sixth sense for the perfect shot, John leads our content production with creative precision. He’s a storytelling powerhouse with a camera in hand and, for good measure, an elite runner too. Bonus fact: he grew up in a Georgian castle. Spooky.
likes Ethiopian filter coffee
dislikes arachnids
likes bread
dislikes tomato sauce
likes Ethiopian filter coffee
dislikes arachnids
likes bread
dislikes tomato sauce
Gemma - Creative Lead
Gemma leads our design output with style, depth, and a bold splash of teal. She’s worked with some of the UK & Ireland’s most-loved food brands, blending strategy with instinct to make visuals that really resonate. Her Spotify playlists are excellent. Her kerning? Even better.
likes teal
dislikes milk
likes music festivals
dislikes fake plants
likes teal
dislikes milk
likes music festivals
dislikes fake plants
Katie - Account Manager
Effortlessly organised and endlessly optimistic, Katie steers client campaigns with clarity and care. She’s the go-to for smooth launches, smart ideas, and speedy emails. A keen traveller too! She once walked straight into Pitbull in Times Square. True story.
likes the North Coast
dislikes soft toys
likes caravans
dislikes cats
likes the North Coast
dislikes soft toys
likes caravans
dislikes cats
Jordan - Founder
Jordan never meant to start an agency — but one thing led to another, and now here we are. With a background in storytelling and a knack for strategy, he’s built Sugar Snap into a go-to creative partner for food brands across the UK, Ireland, and much farther afield. Once fed a pack of wild hyenas in the plains of Dire Dawa. Would not recommend.
likes quality time
dislikes Bulgarian split squats
likes DIY
dislikes parking wardens
likes quality time
dislikes Bulgarian split squats
likes DIY
dislikes parking wardens
what we're listening to
what we're drinking
three fools
- Nutella but with dark chocolate
- Very delicious on filter
- 8/10
nice things people have said about us
Kind words about great work. There’s absolutely nothing better. Even the 46th President of the United States has publicly said lovely things about our work – for real!
“Sugar Snap has become an essential part of our business, and their work has played a significant role in boosting our growth.”
Peter Coleman
Managing Director, Seed
“Their creativity, reliability, and results-driven approach make them a phenomenal partner. Three years in, we won’t be going anywhere else.”
Ashley French
Co Founder, Orto Pizzabars
“They look after all the screens for our UK and Ireland venues with speed and efficiency, and always come with a problem-solving attitude.”
Sam Shephard
Founder, Juice Jar
“Sugar Snap has become an essential part of our business, and their work has played a significant role in boosting our growth.”
Peter Coleman
Managing Director, Seed
“Their creativity, reliability, and results-driven approach make them a phenomenal partner. Three years in, we won’t be going anywhere else.”
Ashley French
Co Founder, Orto Pizzabars
“They look after all the screens for our UK and Ireland venues with speed and efficiency, and always come with a problem-solving attitude.”
Sam Shephard
Founder, Juice Jar
Reading these makes us BLUSH! Oh, and you can ask about our experience with Joe Biden over a coffee sometime…
let's chat!
let’s chat
Every great dish starts with good ingredients — and every great project starts with a good conversation.
If you’ve got something cooking, we’d love to hear about it.
